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Building Excellent Sales Teams (BEST) – Strategic Solution Selling Public Workshops (November 2022)

BEST Workshop 06

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BEST Workshop 04

Equip your sales and business development leaders and teams now!

BEST is a Sales Training and Development framework designed for sales and business development teams. It is based on “building block” or multiple-phased model that grows with the needs of the sales and business development team members.

The objective of the BEST program is to teach the skills, processes and tools that will help teams achieve business development, sales and account management plans and activities with more predictable, repeatable and measurable results.

Who should attend?

  • Sales Managers
  • Business Development Managers
  • Account Managers
  • Sales Representatives
  • Sales Support Team
  • Top/Senior Managers who lead/support sales teams

Download the BEST flyer and understand the framework more!

Download the Workshop flyer and learn more about the online public workshop this November 2022!

Register to the B.E.S.T. Program now!

The B.E.S.T. program focuses on the foundational business development, selling and account managing skills. It is the baseline program of strategic solution selling – a more complex, long-term process involving collaboration of both customer and seller, in which the latter must first develop an understanding of the customer’s business, industry, and needs, and then craft a solution to help the customer achieve their objectives. This is usually service or solution-based.

The B.E.S.T. program has 3 modules, with each module focusing on key phases in the selling cycle.

  • Limited slots per module.
  • Register Per Module or for the all 3 Modules of the B.E.S.T. Program!
  • Early Bird Discount is until September 30, 2022 only.

Module 1:


Business Development Skills Training

November 7, 2022

8:30 am – 12:00 pm

Key Focus:

  • Targeting Process: Research, Assess, Identify
  • Planning for the First Meting and Next Steps

Key Learning Outcomes

  • Conduct research on new sales opportunities, ask the right questions and analyze the information
  • Build business development plans and know how to continuously improve the plans
  • Build confidence by applying the targeting process, first meeting and account planning on an actual prospective account

Module 2:


Foundational B2B Selling Skills Training

Part 1: November 9, 2022; 8:30 am – 12:00 pm
Part 2: November 14, 2022; 8:30 am – 12:00 pm

Key Focus

  • Importance of Customer Service
  • Effective Communication Skills
  • 6 Stages of Selling

Key Learning Outcomes

  • Understand and apply the principles of effective customer service
  • Learn the communication skills and tools to maximize sales opportunities
  • Understand and practice the selling skills using an effective six-stage approach that equip sales staff
  • Learn best practices of customer service from successful companies

Module 3:


Account Management Training

November 21, 2022

8:30 am – 12:00 pm

Key Focus

  • Account Management Process: Plan, Review, Grow
  • Managing Relationships

Key Learning Outcomes

  • Understand a process for account management
  • Understand and apply the principles of effective relationship and stakeholder management
  • Practice the account management process and planning to actual customer accounts

Download the BEST flyer and understand the framework more!

Download the Workshop flyer and learn more about the online public workshop this November 2022!

What People Say About The B.E.S.T. Program

“I’m pleased to note that goals have been achieved through the successful rollout of the program. In fact, new hires have attained sales readiness in 3 months. It used to be a minimum of 6-9 months previously. Ongoing learning and development initiatives have also kept sales hires (new and tenured) engaged, and a notable increase in morale has been observed.” ~ Associate Vice President, AP Regional Office of MNC in IT Research & Intelligence

“Elaine was excellent using a mix of theories, practical examples, case studies and exercises to deliver an effective way to learn during the program. She provided clear explanations and excellent use of videos/visuals. She was totally professional.”~ Managing Director, Melbourne-Based MNC in Auto industry

“Thank you for spending a lot of time to understand our business. We felt that Jun Marfori & Ed Reyes did not just deliver the training as per content, they trained us with all their hearts :-)”~ Jen Capones,Managing Director, Netrust Philippines Corporation

“Elaine had done a good job in developing and executing the training program. An in-depth stakeholder interview was done prior to training design. This allowed the course to be tailored to expectations and delivery made more relevant. Elaine also showed a high degree of empathy and sensitivity with the audience allowing her to adjust pace and content to optimize learning.”~ Head of Marketing, Sydney-Based MNC in Auto industry

Here’s what participants say about the BEST trainings:

“Very empowered to go in the field since I have the necessary tools to help me find a solution in the partnership =)”

“Highly recommended training! Thank you Ms. Elaine and Sir Jun!”

Very well conducted. Contents & activities are helpful; Speakers are kind & approachable“.

“I had a wonderful learning experience!”

“Thank you for reviving motivation to improve the way we do things.”

“Perfect training. Applicable on everyday activity of work.”

“Highly recommended, and it’s a treasure to be part of the training.”

Learning Investment Per Person

2022 BEST Public Workshop RATES final 1
Rates above are inclusive of taxes.
  • Mode of Payment: BDO Bank Deposit or Transfer.
  • Bank information will be sent with the invoice via email.
  • Early Bird Discount is until September 30, 2022 only.

Registration is still open


* Please check all that applies to you.
We will email you the amount to be paid considering the discounts and considerations that apply.
Click or drag files to this area to upload. You can upload up to 3 files.

Limited slots per session so please wait for email confirmation of your reserved slots before making any payment.

Receipts will be issued and sent via email.

Email [email protected] if you want to offer a customized version of this program in your organization.