Skip to content

Elaine Bernalyn S. Cercado

team elaine cercado square

Director, Executive Coach, Senior Consultant, Leadership Trainer, Strategy Consultant

linkedin

As the Co-Founder and Managing Director of POWERinU Training and Coaching since 2008, I bring extensive experience in leadership development, strategy, and executive coaching.

WHAT:  I contribute to designing and delivering leadership solutions, strategic management consulting, and coaching services for multinational corporations, SMEs, and individuals – in Singapore, the Philippines, Indonesia, and rest of Asia-Pacific region. My work is grounded in empowering people and organizations to achieve meaningful growth and sustainable success. My work is grounded in empowering people and organizations to achieve meaningful growth and sustainable success.

HOW:  I focus on developing and implementing custom leadership & management programs, and facilitating strategic initiatives for global, regional and local clients.  My track record includes:

🔴 18 years of experience leading POWERinU in Singapore and in the Philippines, and partnering with global learning companies like CEGOS Group;

🔴 10+ years as part of Duke Corporate Education’s Faculty for leadership development & program management; and

🔴 2+ years as licensed partner of N.E.W.S.®️ Navigation in South East Asia, delivering organizational & team navigations and leadership development solutions

I draw from my 20-year corporate experience, which includes working with diverse teams, from the fast growing small & medium-sized businesses to complex multinational corporations, in emerging and mature industries in Asia-Pacific markets. My last corporate stint was as ASEAN GM for Kodak Health Imaging, which became Carestream.

As an Executive Coach, I partner with leaders at all levels and entrepreneurs to navigate changes, growth, and purpose-driven success. I believe empowered leaders create empowered teams.

WHY:  It is my life-long commitment to help individuals and teams discover and maximize their potential. This aligns with my mission to foster purpose-driven leadership and organizational empowerment.

CERTIFICATIONS

Watch Elaine in action




What customers say about Elaine

“Elaine’s strength I believe is her ability to allow me to open up. Her ability to listen, understand, be able to empathize have helped gain my trust. Thus, I was able to accept her coaching by allowing her to ask me questions, as difficult as they are sometimes, as it forced me to really think hard about my situation and look for the solution myself.”

~ Jen Tongco, Managing Director of Netrust Philippines


“Thank you sincerely for the support and insight shared with me on my journey toward discovering and creating steps towards my North Star. Our sessions have made an immense difference in helping me understand steps I need to take to achieve my goals. You’ve helped me define my direction with clarity and purpose, and I am grateful for the tools and mindset you’ve shared along the way. With your support, I feel more aligned with my path and more confident in pursuing it with confidence. Thank you once again for your encouragement and expertise. I look forward to continuing this journey with your guidance by my side. Cheers, Eds.”

~ Edsel Paglinawan, VP & Head of Products and Innovation, Eastern Communications


“Elaine has coached me since December 2022, and I really appreciate her perspective and how great an empath she is. Her roles have evolved through the many seasons of my life in the last two years. She started out to assist me in my goal setting, but over time, she’s also helped me in developing time management and leadership skills, succeed in job applications, and managing family crises, including the passing of my father, and my eventual relocation to the United States together with my family. I am further comforted that she is a working mother who is able to relate with my personal struggles. Elaine and I have accomplished a lot over the past two years. She has a great gift in coaching.”

~ Diana Rose Del Rosario, Economist at International Monetary Fund


“I’m incredibly grateful for Elaine’s coaching and mentorship in leadership and time management. I know I still have a lot to learn, but she has given me valuable resources and insights to get started. Beyond her guidance, she has been incredibly generous in sharing her experiences, making her coaching even more impactful. Her ability to challenge, support, and inspire has helped me become more focused, confident, and effective in my work. I truly appreciate her generosity and wisdom, and I highly recommend her to anyone looking for a mentor who genuinely invests in their growth.”

~ Agnes Arbon, Manager, Markets at AVPN


“Strengths Coach brought to the process: My coach, Ms. Elaine, brought several strengths to the coaching process. Firstly, her deep understanding of leadership and professional development allowed her to provide valuable insights and guidance tailored to my specific needs and goals. Additionally, her strong communication skills and empathetic approach created a supportive and non-judgmental environment where I felt comfortable discussing challenges and exploring new ideas. Ms. Elaine’s ability to actively listen and ask probing questions helped me gain clarity on my goals and develop actionable strategies to achieve them.”

~ Gen Perpetua, Executive Implementation Director, Ant Savvy Creatives


Journeying towards SALES Excellence

Building a Networked Organization and a Transformational Culture