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Elaine Bernalyn S. Cercado

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Director, Trainer, Executive Coach, Senior Consultant

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Elaine has 30 years of professional history, which includes working with diverse teams, from the fast growing small & medium-sized businesses to complex multi-national corporations, in varied emerging and mature industries in Asia-Pacific markets, such as IT, financial, government, industrial, document management, entertainment & healthcare. Throughout her corporate stints, she specialized in sales, business development, general management, people management, regional operations, customer service, learning & organizational development.

In 2008, Elaine embarked on a second career in management development training, consulting, mentoring and coaching, and built POWERinU Training & Coaching LLP (formerly, de’POWERinU Management Consultants LLP) in Singapore, where she resides with her family. She focused on areas such as leadership & management, change management, organizational development, learning & development, people & performance management, B2B sales/customer service excellence, personal empowerment/personal effectiveness, strategic HR & operational excellence, business & market development.

Elaine holds a BS degree in Applied Economics, a Master in Business Administration, Advanced Certification in Training and Assessment (ACTA) by Singapore WDA/IAL, and is certified Practicing Management Consultant (PMC) of the Singapore Business Advisors and Consultants Council.

She is a certified trainer of Global Learning by CEGOS (GLC) for Managerial Intelligence Levels 1 & 2, GLC Creating and Delivering Powerful Presentations, GLO Managing Business Change, GLO Leading My Business, and GLO Stakeholder Management. Elaine is certified IMPAX trainer for Strategic / Consultative Selling & Superior Account Management, and certified MLB Switzerland trainer for various Management / Leadership programs. Elaine also co-designed and developed POWERinU’s TCOB training and consulting programs for fast-growing SMEs, and the EMPOWER programs for personal effectiveness.

Last June 2016, Elaine has completed certification program under Corporate Coach U and is now a Coaching Clinic Licensed Facilitator. In addition, Elaine Cercado has certified in CoachU’s coaching course and has earned the CEG (Core Essentials Graduate) designation. Elaine also underwent practitioner certification for Neuro-Linguistic Programming (NLP) at Mind Transformations in Singapore last July 2022.

In 2015, Elaine served as regional sales learning and enablement manager for IDC Asia/Pacific, where she led the development and deployment of learning strategies and activities throughout the Asia-Pacific Sales organization, in close collaboration with the senior business and sales leaders.

In 2017, Elaine became a regional leadership program facilitator and trainer for the US-based Training Resources Group, Inc (TRG), where she was assigned to train TRG’s key client, The World Bank.  Elaine co-facilitated 3 programs including Personal Leadership Skills, Strengthening Leadership Skills and Supervisory Program, at various times in Vietnam, Croatia, Thailand and India.

“The POWER in U~Discover. Develop. Maximize. Share.”  Elaine is passionate and committed to fulfill this mission!

CERTIFICATIONS




What customers say about Elaine

“The SEA/China/Japan & India Teams gave very positive rating & feedback to the 4-day program.  Elaine adapted very well this international training to local needs by keeping the important corporate points & key messages. She invested a lot of energy for excellent preparation.”

~ Thilo Eckardt, Managing Partner of MyLearningBoutique – Switzerland (Training Partner for Switzerland-Based Logistics MNC for Management Development Program)


“I personally benefited from getting new insight on why I do things, being challenged on the decisions about to taken and gaining support and motivation to do things when I feel discouraged. The process itself involved a lot of provocative questioning techniques that helped to think and rethink that way I do things and think about what I want to do.“

– VJ Posadas, Business Development Director – DDI at the time of coaching (Elaine’s Client in Executive Coaching)


“Elaine had done a good job in developing and executing the training program. An in-depth stakeholder interview was done prior to training design.  This allowed the course to be tailored to expectations and delivery made more relevant. Elaine also showed a high degree of empathy and sensitivity with the audience allowing her to adjust pace and content to optimize learning.”

Head of Marketing, SuperCharge Batteries Pty Ltd – Sydney (Elaine’s client in TCOB Sales Training Program)


“I was able to get a new insight on how I could improve as a leader and get a better idea on how to manage people.”

~ Legal Manager of a Financial Institution in the Philippines (Elaine’s Coaching Client under the Coaching for a Cause 2024 Program)


Journeying towards SALES Excellence

Building a Networked Organization and a Transformational Culture